What makes good content online?

When people search for information online, they look for almost the same things a search engine does.

They do the research and then assess whether the information is authentic and useful to them. If you’re always looking to provide high-value information to your visitors, you’ll be much more likely to not only attract a high-quality customer to your website, but also keep them there.

Here are some great ways you can provide that high value that people are looking for.

Develop white papers

A white paper is an authoritative document that persuades a consumer towards a particular product using facts or describes problems and offers multiple solutions to the consumer. You can provide whitepapers on a variety of topics to your audience that will be considered of great value to your audience, whether they are free or not.

create videos

A great way to provide high value to your audience is to make videos for them. You can create how-to videos, explainer videos, and other types of demo videos, or even informational videos on topics your audience cares about. Keep them short, no more than three to five minutes. The value will be perceived as very high when it comes to information they want.

write ebooks

Another way to provide high value to visitors is to offer e-books on topics that interest them. This way, they can read the information on their Kindle or other reading device outside of the website.

form an inner circle

A really great way to provide super high value to your audience is to create a paid or free members-only area where people must be approved to join. You can do this through private and secret Facebook groups. People like to feel exclusive, and this is a good way to do it.

Host monthly webinars

Offer regular webinars or teleseminars for your website visitors. If you offer them on a monthly basis, based on various topics of importance to your audience, you will exponentially increase your authority quotient with your audience.

Carry out case studies

Once you’ve been around long enough, you’ll likely have a few success stories you can share. Collect case studies of people who have used the methods you describe. You can even collect studies on people who have had success using methods like yours. This will make the audience feel like they are actually getting a lot of value from the information provided.

interview experts

Your audience will love it if you interview influencers within your niche. Also, the more you interview experts, the more people will see you as an expert.