Promoting your children’s book with personalized plush toys
You’ve done it! After long hours of sacrifice, perfecting her craft and enduring those inevitable rejections, she has published her children’s book! Now that the celebration is over, you have your signature copies and you suddenly realize, “now I have to sell this.”
As a new author, you are aware that you are expected to do a great deal of self-promotion. Your career as a writer depends on your ability to sell. Even if you’re sure this is your only book, you want your story to reach as many readers as possible. If you’re self-published, you know you need self-marketing too. Whatever your writing path, you need creative ideas to promote your book. Try a custom made plush toy!
Advantages of personalized plush toys
He started a blog, sent out press releases to local media, sent announcements to everyone he met, printed bookmarks, and visited every bookstore and library in the tri-state area. But you want to stand out, particularly for your target audience: children. A lavish portrayal of your book’s main character can accomplish this.
A stuffed animal is the ambassador of your book. He makes your character real and relatable. Children and adults are attracted to a cute and well-made plush toy. Unlike many promotional items, like bookmarks or business cards, a toy doesn’t just slip into someone’s pocket and be forgotten. A child will be displayed or given a constant reminder of his book.
Promotion with your stuffed toy
There are many great ways to use your custom made plush toy for book promotion. Include it with goodie bags for fans and potential buyers. Put it with the informational materials in your press releases. Use it for giveaways from your website, blog, and virtual book tours. Give it to bookstores to display, sell, or distribute with your book. Give it to librarians and teachers for display or as a reading award. Pass them out along with other materials, like markers, to potential buyers. Distribute toys at conventions, seminars, and book clubs. Always have toys available at readings and book signings. You can give them to people who buy your book. However, always give your toy to any child who asks for it, even if their parents don’t buy your book. They will always remember you; Do you want to be remembered as the cranky author who rejected his child, or as the generous writer who made that child happy with the gift of a toy? Either way, your future sales will suffer.
Tips for ordering your personalized plush toy
Choose a company that works closely with you on your design. Your toy represents your book; do everything you imagine. Make sure the materials used in manufacturing are durable and safe. Finally, choose a company with a good reputation for reliability and customer service. After all, they will provide you with plush toys for a long time!
Bring your book (and sales) to life with a custom-made plush!