Video Game Marketing Strategy

The video game industry is a multi-billion dollar industry, expanding exponentially across the web and mobile devices, so it can sometimes be a bit overwhelming when formulating a strategy for your video game, whether it’s a developer or publisher.

The first thing to consider is your budget and the use of established sites already created to promote your game. There are numerous places to list your games, such as Free Website Directories. Of course, you can also write a quality article on what makes your game different and submit it to major article directories.

Social websites will help spread your game in the easiest way, such as Digg, Stumbleupon, Facebook, GameFriends, and Reddit. The goal here is to get your website listed on the largest number of free bookmarking / social media sites available. YouTube is the second largest search engine on the web, but many ignore it or simply underestimate its power. Make sure to create trailers, in-game footage, and perhaps an interview with the development team to ensure your game is spoken to by thousands of specific players.

The best sites are also a great way to share traffic, where you add a banner on your website, because they add yours; this is best for indie games as big budget developers and publishers will want to focus primarily on social media. If the game is going to be around for more than five years, as an MMORPG, it is better to invest in SEO (search engine optimization) as well.

The combination of search engine and social media visitors will make any pre and post launch successful. It also doesn’t hurt to make friends in the video game industry (to send your press releases and blogs about yourself).