Two Secrets to Increase Your Small Business Revenue

If you are a small business owner and want to grow your business quickly, there are two ways to do it without spending additional money on advertising. Keep reading to know more.

Many small business owners are not marketing experts. They are entrepreneurs, the people of ideas and the inspiration for everyone else they come into contact with. The standard response for many small business owners is to go out and hit the pavement if they want more business. After all, if you want more money, you need more customers, right? Well, not always.

There are two other things you can do, where you don’t have to increase the number of clients. In fact, many small businesses are maxed out and can’t fit more clients into their workload. Instead, try these two things:

one. Increase the dollar amount of each customer’s order– This is where you’ll really come in, roll up your sleeves and find out what else the customer wants. Find out what their problem is and offer them MORE products or services that solve that exact problem.

Suppose you own a hardware store. A customer walks in looking for a 39 cent screw. You help them find it, you spend 15 minutes with them and they leave happy. What if you ask them about the problem they are trying to solve? Maybe they were trying to hang up a rusty bird feeder. You could show them your full line of rust-proof bird feeders, as well as a bag of premium seeds, upping that order from 39 cents to $39.

When you already have the client in your business and they have already committed to buy, it is the moment you need to work on solving their exact problem. The customer will be grateful and you will earn much more money in the process.

2. Increase the frequency with which your current customers return to make another purchase– This is where you need to become a master of direct marketing. Using your current list of clients, you will need to contact them regularly. Create opportunities for a call to action, where you get your customer off the couch and into your business. This can be achieved through limited time coupons, contests, free consultations, entertainment, and many other things, all designed to bring them back. Loyalty programs will also fall into this category.

By doing just those two things, some businesses have doubled or tripled their revenue in a matter of months. All you have to do is perfectly solve the customer’s problem and frequently remind them that you’re still in business.