Proven steps to find a market for your audio information product

I am guilty, probably like many other marketers, because I should be creating information products for larger markets. It’s about a great direct mail copywriter named Gary Halbert, who would tell a great story about selling to a hungry crowd.

You want to make products and sell them to people who are starving for what you have to sell.

If you did that first in your marketing, it would make your marketing life so much easier. But, my ego can get in the way or people like me, they love to create different products, and they can assume that this will be an attractive market. They ignore that phase of investigation. That’s why it probably makes a lot of sense to pay someone to do your research for you.

There are people who thought they had great ideas and had spent tens of millions of dollars on great ideas, only to discover that the market had no desire for the product.

So, I wanted to start by saying, research the market. I made mistakes and tried to create and develop products that I thought there was a market for which failed.

But I would say it depends on the type of interview you’re doing, and I’ve divided my interviews into a few categories. I call one category, “Money Interviews”, another category, “Traffic Interviews”, another category, “Book Promotion Interviews”, and then, “Product Content Interviews”. These categories, there could be two of these categories with each interview.

I will give you an example. A money interview would be if I am interviewing an expert, and I have a JV with him or have signed up for his affiliate program. So, for example, John Carlton, he’s a very well-known copywriter. I would call that a money interview, and it has a lot of notoriety. So what kind of research would he do to prepare for that interview? That one in particular I used an Ask campaign.

I just emailed my list and said, “Hey, I’m going to interview John Carlton here. If you have any questions for him, I’ll ask them on your behalf and send them to you.” So was that interview.

Another way to do that interview is to go to his website and depending on what product he’s promoting, he’s a great copywriter, you can see all of his bullet points. He did his research and his sales letter to match his sales letter to his potential prospects. You could take your bullet points and some of the copy in your sales letter and turn them into questions. Then you could use them as interview questions.

A traffic interview could be a big name like Ted Nicholas. Even though I signed up as an affiliate for him, and that was one of the ways I got the interview, he’s not a very big name and I’d interview him for free, even if he didn’t have an affiliate program. The name of Ted Nicholas in our little market is very well known, and I can say on my website that I have an interview with Ted Nicholas. That increases the credibility of my website.

I would consider it a pretty big fish in the market. Having your name on the site can be really beneficial for search engine optimization and getting traffic back to your site. We can talk more about that.

Then, there is the content interview. Let’s say I have a product that is selling, but I want to increase its value and I need to add more content. I can find an expert on a certain topic. Let’s say I have a referral marketing product and I already have three or four referral marketing interviews.

If I want three or four more interviews, I’ll find three or four referral marketing experts. I’ll interview them, and that research, they may have a book on Amazon, or I may find them through Google. That would be the kind of interview I would only want for additional content. I’m not using it to promote. I’m using it as content to provide in a product after someone buys a product.

So, these are some of the different types of interviews. I would ask myself, “What is my goal with the interview? What am I doing? Am I using it to make money? Am I using it to drive traffic back to my website? Am I using it to increase my online status?” My credibility?Am I using it to build more value into my existing information product, or am I using it to promote someone?