Winning Sales – The Glengarry Way by Larry Krakow

Close sales with integrity, style and security

Inspired by a scene in the movie “Glengary Glen Ross” where Alex Baldwin as a manager leads a sales meeting, Larry Krakow offers sales tips to “close” more sales in “The Winning Salesman – The Glengarry Way.”

Throughout the book, eye-catching illustrations call attention to important keys to remember about sales success. The narrative that follows explains in detail the reasoning behind the concept being considered.

The element that makes this book unique and important to all salespeople, beginner, intermediate, or advanced, is Larry’s approach. Each chapter is a springboard to reveal specific techniques to help you close sales more efficiently and more often. An important point that Larry maintains throughout the book is to carefully follow the clearly prescribed phrasing and methodology that is presented. Krakow’s extensive experience and success in sales and marketing lend credibility to his writing.

Each page is packed with clear instructions, powerful selling tips, and essential closing techniques. I appreciate the emphasis that Krakow places on integrity, finesse, and trust.

The appendix includes such valuable information as a “Winning Salesmanship Checklist.” There are also important “Winning Closings,” tips for “Handling Objections,” and “Pre-empting Buyer’s Remorse.”

The book’s compact size and format make it ideal to keep close at hand on your desk, in your briefcase, or on your nightstand for a quick review, rereading a chapter, or choosing a technique or dialogue to use in your next “Close”. “Winning Salesmanship – The Glengarry Way” is forceful, direct and innovative. Larry Krakow challenges the reader: “Get them to sign on the dotted line.” ABC “Always be closing”.

Robert D. Reed Publishers, 978-1934759271

As reviewed for Midwest Book Review