"The kiss test" – Eben Pagan’s #1 Writing Secret Revealed

Last Thursday, I had the privilege of attending Altitude’s Million Dollar Marketing Makeover Seminar with Eben Pagan. If you don’t know who Eben Pagan is, well…let’s just say that Mike Dillard and hundreds of other top salespeople are his marketing students. If that doesn’t get your attention, he uses the pseudonym “David DeAngelo” in the Dating Advice niche and generates over $20 million per year in sales from DoubleYourDating.com.

Well, as part of this exclusive opportunity, Eben was putting attendees in the “hot seat” live on stage. She would literally bring someone on stage, show their website on the big screen, and redesign their marketing strategy, their copywriting, their site design, and help take their marketing from ZERO to $MILLIONS in less than 15 minutes.

Well, I was one of those lucky businessmen who was put in the “defendant box” and it was amazing! Eben normally charges $10,000 for the same kind of private marketing makeover, so it was well worth the monetary savings.

At first, things went well. He went over my sales page and complimented it on the format and then proceeded to ask me questions about my market, the techniques I use in my market, and after about 5 minutes he started trashing my sales page.

After working on my headline he went into what I should put on the body and from the top of his head started telling me EXACTLY what he would like to see in my sales letter…and about 30 seconds after he spoke , I started getting goosebumps… It crossed my mind: “Holy cow! Eben Pagan is writing my sales letter…”

So I made sure not to open my mouth and let Eben talk without interruption for as long as he wanted.

He then stopped after a couple of minutes and asked if there was anything I wanted to add. I replied, “No. You practically just wrote my sales letter.” Her response: “Then I guess we’re done here then.” We shook hands and I left the stage to applause and dozens of people wanted to get my business card. (I guess I somehow impressed them with my silence.)

Although it would be impossible for me to explain the entire methodology that Eben used to write my sales letter in a short article, he gave me the most important secret he uses in his writing and I wanted to share it with you.

During the initial exchange, he asked, “What is your best source of traffic?” I replied: “Google AdWords is without a doubt the most consistent and reliable.” “What is your best Google AdWords technique that has worked best for you that any network marketing newbie could use and get immediate results?”

Eben asked. I answered his question and he said, “Put that in your sales letter. Put the best technique you have and give it away for free in your sales letter copy.” Now I have to admit that I was reluctant to even tell Eben Pagan about my technique, let alone gift it to everyone who visits my website. But that was exactly what he was asking me to do.

I was a little worried about revealing my ‘bread and butter’ technique, but then a light bulb went on in my head. He explained that by putting his best technique first, which any newbie can use, he is accomplishing a number of things that 99.99% of sales letters fail to:

1. You are getting the prospect to read your sales letter, because you are incorporating valuable content into your sales presentation.
2. You’re building their trust and credibility, because the prospect will think, “Wow, if this is what he’s giving away, I can only imagine the value I’ll get if I pay him to show me more.”
3. Psychologically, you are instantly becoming “their guru”, because among a sea of ​​’snake oil salesmen’, you have given them something they can implement immediately, get results, and your prospect will have a natural tendency to come back. you for more, forever. (Like I get back to Mike, as he takes more money out of my wallet with each new promotion.)

What made the session even more amazing was that I knew Eben was showing me how to do something he himself uses in his marketing for Double Your Dating, a $20 million company.

As my friend Jim Yaghi rightly pointed out, on David DeAngelo’s sales page, Eben reveals a technique any man can use to instantly tell if a girl is ready to be kissed or not. He calls it the “kiss test.” Eben was telling me to use my version of the “Kiss Test” which offers incredible value, immediate results and is easy to do.

So the next time you sit down to write a sales letter, start with your best easy-to-do technique and hand it out for free. It’s Eben’s $20 million writing secret.