Real Estate Leads: Create Leads Through Seminars
Participating in seminars as a panelist or instructor is a great way to generate leads, build contacts, and position yourself as a real estate expert, particularly in the eyes of prospective clients. If you’re interested in expanding your marketing with seminars, read on to learn how.
Network with bank lenders and mortgage brokers
Today, many lenders and brokers offer first-time homebuyer information sessions. These informal classes are a way to educate first-time home buyers not only on managing financing and mortgages, but also on how to start the home buying process.
By networking with lenders and brokers, you can offer your services as a real estate expert at these informal education seminars. Your face and business card will be front and center for prospects actively looking to purchase a home. When it comes to lead generation, it doesn’t get better than that.
Contact your local HUD office
The Department of Housing and Urban Development offers or sponsors HUD-approved courses and seminars for first-time home buyers or those interested in purchasing a home on an FHA loan.
These classes are typically taught by local lenders, HUD officials, and real estate experts. So, contact your local HUD office to find out how you can volunteer to be a panelist at your next seminar. You can visit the HUD website for more details.
Offer an invited lecture or teach a class
If your local community college offers continuing education or evening real estate classes, whether targeted at homeowners or even prospective real estate agents, reach out to them to give them a guest lecture for an evening or even to teach a full course. .
Many universities also allow you to organize an evening course or workshop. For example, you could host a weekend house-flipping workshop with you, a local broker, and a building contractor.
Organize your own seminar
If you can’t find a place in an existing seminar, you can always organize your own. With little more than a room, a microphone, and a bit of advertising, you can introduce a group of potential clients on topics ranging from How to Sell Your Home Quickly to How to Organize a Home for Sale.
Other seminar hosting options include hosting a panel discussion, hosting a breakfast and speaker seminar, or inviting a well-known guest speaker to speak while you position yourself on the bill as the opener.