How to Market Your Local Business With Twitter
I recently read that Google Inc is employing thousands of people to call local businesses. This means that they want to increase their income by targeting local businesses to sell advertising. You can promote your business using Google AdWords (pay per click advertising), Google Maps and Google Places. The last 2 are free services. If you want to stay ahead of your competition, you need to use multiple marketing tools to drive traffic. One of the most popular social marketing tools is Twitter.
What is Twitter?
It is free software that allows you to send 140-character messages (Tweets) to anyone who has a Twitter account. Twitter users can send and receive tweets through the Twitter website or using various applications like smartphones, iPads, etc.
7 ways to promote your local business with Twitter
1. Put a graphic from Twitter on your blog
To build a list of Twitter followers, invite website visitors to Tweet your blog posts by including a Twitter icon at the end of your content. You can also include a Twitter icon in all outgoing emails.
2. Tweet your articles
EzineArticles has an app that will automatically tweet your article after it has been published. Once this has been set up, you can forget about it.
3. Tweet your videos
Not all people consume content in the same way. Some prefer to watch and listen instead of reading. YouTube allows you to automatically tweet your videos.
4. Find people in your niche
Twitter makes it easy to find people to interact with in your niche. Simply type your primary keyword into the Twitter search box and then hit the Tweet button. You should receive a list of potential partners to contact.
5. Follow the people who follow you
If a person has expressed an interest in following you, follow them. This quickly builds your following, and if you consistently provide valuable advice, they will help drive traffic to your website and buy the products you recommend.
6. Tweet frequently and consistently
Make a plan for how often you will send new Tweets to your followers. For example, send a new Tweet every morning and evening. It can be as simple as including the title and link of a recent article you wrote or a sentence about the latest news in your niche.
7. Reply to direct messages
You will not build a community of followers if you do not interact with them. Make sure you reply to people who send direct messages.
Constantly invite your followers to join your email autoresponder list so you have control over your marketing messages and can follow up on them.