Attractive offers for Big Wheels

I just got off the phone with a speaking colleague who wants to have an online presence. He spent two hours with a salesperson who tried to get him hooked on search engines and search engine optimization. I suspect you may fall into the trap.

SEO, pay-per-click advertising and search engine optimization have their place in Internet Marketing. But they shouldn’t be at the forefront of your marketing efforts. Rather, they should complement or complete your other marketing strategies.

You can hire an SEO expert to get you on the first page of a search engine keyword phrase, but by the next week, your competitors may have moved your website a few pages. For days on end, it may not even appear on the first five pages. You never know from moment to moment what position you will be in.

It’s like rolling dice…

And with click fraud, hijacked affiliate links, and the unknown world of ever-changing algorithms, what worked well one month can ruin the next three. And then you keep the bag.

Four years ago, an insurance agent I knew received at least five calls a day from his online presence. He even showed me the juicy bonus checks from him. Today, he’s lucky to get one call a week, and he’s feeling the pinch.

But it does not have to be like that…

One of the safest and most consistent methods to build your database and earn money is through joint venture agreements. You partner with another business owner to increase your customer base, increase your base, or both.

Let’s face it: it takes a lot of time to build your list of prospects, customers, members, or subscribers. You don’t have much time. You want to build your list fast.

With joint ventures, you get to leverage your time because your JV partner has spent their time and money building, maintaining, and servicing your list. You have an opportunity to build on your past efforts.

Why does it work so well?

Your partner’s customer base believes you. They trust her. They have progressed, enriched their lives, and made more money with your advice or products.

When she has your back, it implies that she believes in you too. You are not an opportunist who flies at night. You are worthy of her trust. And this goes a long way in establishing her credibility.

Another reason…

Depending on your offer, your response rates can double, triple, or jump off the scale with the support of your JV partner. If you send a promotion to a cold list and typically get a two percent response, the same promotion can generate a four to six percent response rate with an endorsement. It’s similar to pumping race fuel into your car. You will reach your destination faster.

Let’s look at three types of joint ventures you can activate:

1) Cooperative treatment. This is where you sell a complementary product or service. Or they co-promote each other’s business.

It is not uncommon to see a real estate agent, mortgage broker, and title agent working together for a homebuyer. Each of the three supports the other to provide faster service to the end consumer.

But be careful with your partner…

I was referred to a mortgage couple and a team member didn’t keep his word or return my calls. When the other member called me back, I told him that he wanted nothing to do with his company.

And you know what his lack of experience showed the world? She continued to send me prospecting postcards for the next six months. And eventually, the other partner blew up on him.

2) The competitive treatment. Can your women’s magazine do a joint venture with another women’s magazine to tap into hidden assets? Will your igloo factory benefit from working with Frosty the Snowman’s igloo factory?

Of course.

People saw Frosty the Snowman on TV and it ended up in their database. For whatever reason, they never made a purchase. Or they bought a toy shovel and were never heard from again.

Maybe his igloos were too expensive. Perhaps his igloos were cheaply made. Maybe he didn’t like his hat.

You can approach Frosty with the idea of ​​marketing his “dead leads” or “expires” with your igloo products. You probably have a product that Frosty doesn’t. This way, both parties benefit from the partnership instead of letting the names sit dormant.

3) The unrelated deal. The possibilities are endless with these arrangements. In many cases, partners don’t care what business they partner with, as long as there is money to be made. It sounds contrived, but that’s how some people operate.

A marketing consultant and a printer may join forces to promote each other’s services. The consultant can write marketing copy for the printer in exchange for free or low-cost printing. Or the printer can send a promotion using the consultant’s client list.

As with any action a partner requires, you must do your due diligence. Take a look at the other party thoroughly. You may need to step back to ask for business references, check if they are creditworthy, and ensure timely payment.

Avoid rushing into any deal if you don’t know who you’re dealing with. A little extra caution goes a long way when working in a joint venture.

Tommy Yan helps business owners and entrepreneurs make more money through direct response marketing. He publishes the weekly Tommy’s Tease ezine to inspire people to succeed in business and personal growth. Get your free subscription today at www.TommyYan.com.