The America’s Cup is back in San Francisco and Louis Vuitton!

For the 34th America’s Cup competition, the city of San Francisco, California, will be added to the list of host cities. ‘Auld Mug’, as it is called by yacht racing fans, returns to the US for the first time in 18 years.

And Louis Vuitton is resuming sponsorship activities for the series of regattas that determine the Challenger for the 2013 competition. This brings the Louis Vuitton Cup back to the America’s Cup World Series and the renewal of 25 years helping to determine the most competitive competitor. competitive to face the defender, America’s Oracle Team.

The British America Cup

It all started in 1851. Henry W. Paget, the first Marquis of Anglesey, donated this ornate trophy to the Royal Yacht Squadron as a prize for an annual regatta around the Isle of Wight.

The yacht ‘América’ won the race and the trophy was named Copa América in honor of the winner.

The nautical union that owns the schooner ‘America’ presented the award to the Nautical Club of New York in 1857; to always be available for international competition. There the cup remained until 1983. The New York Yacht Club’s record winning streak was broken with the yacht ‘Australia II’, manned by the Royal Perth Yacht Club.

Louis Vuitton joins the team

1983 was a pivotal year for another important reason … The Louis Vuitton Cup becomes the Challenger series of regattas that will determine which yacht club takes on the Defender. From the 3rd America’s Cup in 1876 to the 20th competition in 1967, there was never more than one contestant for the role of Challenger!

In 1970 this changed. More participants created the need for a method to determine the strongest competitor for the ‘Auld Cup’.

Louis Vuitton Cup

In 2007 Louis Vuitton ended nearly a quarter century of sponsorship of the America’s Cup competition. In 2011, the America’s Cup Event Authority (ACEA) proudly announced the return of Louis Vuitton for the 34th America’s Cup, with the San Francisco Bay as the center stage.

The ACEA plans to bring the competition for the oldest active trophy in international sports into the 21st century. It is intended to bring the joy and excitement of yacht racing to the public in ways never before experienced. For the first time, the regatta will not take place miles from the coast. The geography of the Bay Area provides viewers with a natural amphitheater of vast proportions … and the San Francisco Bay is the setting.

Front row seats … on land and bay

Observation boats will line the shoreline from the Bay Bridge, along Fisherman’s Wharf, past Fort Mason and Crissy Field to Fort Point below the Golden Gate Bridge. Other floating leggings will be anchored off Sausalito and Angel Island.

America’s Cup Racecourse

The proposed course is an amoebic circle with Alcatraz island as a central feature. For the first time in history, the America’s Cup view could be better from the ground …

• Parks
• Restaurants
• Sailor point
• Angel island
• Treasure Island
• Alcatraz island

… And personal residences. San Francisco is full of hills with great views of the bay and the financial district has many high-rise buildings with commanding views of the racetrack.

Global media saturation

State-of-the-art innovations in television and webcasting will allow the viewer to participate in the unique experience of sailing a catamaran at high speeds … with a pontoon in the air! The onboard microphones (maybe even the sail cams) and much more will ensure a sailing experience the viewer has never dreamed possible.

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