Ebook Marketing Strategy: 5 Steps to Massive Ebook Marketing Success

After going through the effort of writing your ebook, the next step is to develop an ebook marketing strategy and carry it out to market your work. There is no doubt that while the content of your eBook is important, your eBook marketing strategy will be just as important to the success of your business. If content is king, then marketing is definitely queen.

Let’s review the 5 steps to ebook marketing success:

Step 1 – Study Your Market

If you expect your eBook campaign to be truly successful, you need to study your market. You may have already gone through this step when writing your ebook, but it’s worth going through the process again. You need to understand the demographics (gender, age, income, etc.) and psychographics (personalities, lifestyles, attitudes, etc.) of your market in order to design better campaigns.

Step 2 – Study potential avenues to market

There are endless possibilities to market your ebook, so it will not be possible to spend your time on all of them. Research a few dozen marketing avenues or channels that have potential and might be a good fit for your eBook topic. List the pros, cons, and resources needed for each marketing avenue in one document.

Step 3 – Choose 3-5 pathways to focus on

Pick 3-5 of the top marketing avenues to focus on, stick with them, and master them before adding more traffic sources to the mix. Article marketing is one of the top sources of traffic, as is pay per click advertising, solo email ads, Facebook ads, Craigslist, etc.

Step 4 – Test and track your results

You should test and track the results of your advertising to make sure you’re on the right track and also to improve the performance of your advertising. There is always room for improvement in marketing and advertising. Use online software like Google Website Optimizer, Hypertracker, or AdTrackz to track your campaigns. Test different facets of your ad copy, such as headlines, descriptions, calls-to-action, ad color, etc.

Step 5: Expand your marketing campaign

Once you have found some success with your marketing campaign, you can expand it by investing more funds in your current marketing avenues to drive more traffic and/or you can drive traffic from more avenues which will give you multiple streams of traffic.

A well-planned ebook marketing strategy can make the difference between launching a wildly successful ebook or a mediocre one. Take your time to come up with a proper strategy and then take massive action!