“The only way to win in content marketing is for the reader to say, ‘This was written specifically for me’ – Jamie Turner.” Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action. The content can be in the […]
Do you have a marketing strategy and plan for your business? Without a marketing strategy and plan, you cannot achieve your business goals. It’s 101 for a business. Whether you’re a start-up, entrepreneur, or business, strategizing for the first time, or tweaking your existing plan, this is the first and most important piece of your roadmap to success. A smart […]
Until recently, the term ‘corporate social media’ was defined as a refined and sophisticated profile of a brand and cautiously generated posts. The fundamental goal of corporate social media was to build influence, promote brand recognition, and ultimately sell the products or services. Although the concept of corporate social networks has not changed, the procedure has certainly been transformed. With […]
Powerful images on a website, whether moving or still, entice users to stay longer on a web page. Similarly, content that is unique and fascinating effectively engages the reader. This is precisely what you can gain when you hire the services of a professional SEO company, which can maximize the visibility of your website. SEO content writing ensures that your […]
Not long ago we would wait for the friendly neighborhood postman or for the long distance call. More recently, it is the ubiquitous email. They see the present and things have improved. We experience tweets, Facebook posts, and updates continuously. Not to mention the instantaneous aspect of it all. This evolution in gaining social engagement will reach new heights in […]
Looking for a better way to connect with current and potential customers in this multi-channel, technology-rich environment? Would you think I’m crazy if I suggest using a channel that was developed in the early 20th century? That channel is direct mail. And while many of today’s marketers may dismiss it as a quaint relic of yesteryear, it’s actually more powerful […]
A friend of mine, Tom, recently commented on this obvious trend. At age 51, Tom works as an IT consultant (1099 form) for a new medtech company. Tom recently shared that he had just returned from a meeting with his friends from high school. Many of the people Tom referenced had been in leadership positions at large companies and had […]
Digital marketing agencies play an important role in helping personal brands and businesses make their mark online. Without the help of digital marketing, it would be difficult for a business to reach its full potential, in terms of customer reach, industry relevance, and branding. Brands don’t grow overnight. They require marketing and advertising to establish their presence in the industry. […]
The metrics serve as tools to measure the results of the organization against the objectives planned based on the goals and objectives. They also serve as monitoring tools since they are supposed to generate documentation containing operational results. The fact is that metrics are not limited to the most obvious key performance indicators of companies, such as production, sales or […]
India is a country where cricket is more than just a mother sport. People love to watch and play it or just talk about it and even the slogan of the Pepsi Indian Premier League (IPL) reads India ka Tyohar. It is the land that has given birth to legends like Kapil Dev, Ravi Shastri and Sachin Tendulkar. The Indian […]
Recent Comments