The best media: radio or television?

Few would dispute that television, with its dual components of audio and video, is the more capable form of media compared to radio, which only offers the former, except, perhaps, for those who had no choice between the two during the early years. early years. and the middle of the 20th century. But as old-fashioned as it may seem today, […]

5 Free SEO Tools You Must Have In Your Search Marketing Toolbox

If you’re a search engine optimization professional, you know how important SEO tools are to your day-to-day optimization efforts. Keyword suggestion tools, inbound link analysis software, and SERP checkers are vital for keyword research, keyword expansion, link building, and monitoring your site’s position changes on the web. the search results. The good news is that search marketers don’t need to […]

Brand Equity – Assets and Liabilities

Brand equity has been defined as a set of brand assets and liabilities linked to a brand, its name and its symbol that add to or subtract from the value provided by a product or service to a company and/or to that company’s customers. company. If the brand name or symbol changes, some or all of the assets or liabilities […]

4 Trends Defining the Future of Mobile App Development

With a large number of people downloading smartphones and mobile apps every other day, mobile app development has undoubtedly become one of the actively growing and innovative sectors. Google apps, social media and gaming apps arguably dominate the mobile app market. In addition, many giants are using mobile applications to create brands, for direct marketing, to attract more customers, among […]

4 Amazing Content Marketing Tips for Small Businesses

Historically, small businesses have been slower to adapt to the content marketing methods and/or strategies used by corporate marketers. However, as search engine optimization (SEO) practices have evolved considerably in recent years, it has become more than obvious that small businesses need to add eBooks, comparison and how-to guides, as well as other marketing strategies. content to stay competitive. rankings […]