Digital Marketing

4 Trends Defining the Future of Mobile App Development

With a large number of people downloading smartphones and mobile apps every other day, mobile app development has undoubtedly become one of the actively growing and innovative sectors. Google apps, social media and gaming apps arguably dominate the mobile app market. In addition, many giants are using mobile applications to create brands, for direct marketing, to attract more customers, among many other reasons; and small and medium-sized businesses have also shifted to the mobile trend. An effective mobile strategy is more than just a mobile-optimized website. Mobile app development is driven by technological advances, so companies need to have a vision for the years to come.

Here are some trends that will determine the future of mobile app development:

1. Devices you can use
Seeing the growing trend of portable devices, you can expect them to take over the world in the near future. Smart wearables like the Apple Watch and Microsoft Hololens have ushered in an upcoming shift in computing and the transition from basic to smart wearables. This transition has resulted in new opportunities for vendors, application developers, and accessory manufacturers. In the coming times, the smartphone will be the hub of a personal area network that includes wearable devices such as on-body healthcare sensors, smart watches, display devices, among many other sensors embedded in clothing and shoes. These devices will communicate with mobile apps to deliver information in new ways. Such technology will result in the initiation of a variety of products and services in spheres including healthcare, sports, fitness, fashion, etc. Keeping the same in mind, we can easily say that smartphone-connected wearable devices will rule the next generation of mobile app development strategies. The workforce in the mobile app development industry has to keep up with changing trends if they want to be successful.

2. Mobile commerce
According to some analysts, the positive trend in mobile shopping will continue for a few more years as a large number of consumers have switched to mobile commerce. With the growing popularity of Apple Pay and Google Wallet, buying things using mobile phones instead of cards and everything will become easier and more common. But, for this, the mobile app development workforce needs to create a mobile app that can process transactions without the need for physical debit/credit cards or cash. Furthermore, in the age of wearables capable of processing payments, mobile commerce will take a completely different form. Let’s see what the future holds for mobile app development.

3. Motion and location detection:
Most of the phones we use today have location sensor capabilities that use more than one positioning method to deliver different granularities of location data. Motion detection applications are mainly used in security, anti-theft, energy saving, and gaming. Location detection plays an important role in geotagging, gaming, vehicle navigation, and fitness applications. Applications that provide exact indoor location currently rely on technologies such as Wi-Fi, imaging, ultrasonic and geomagnetic beacons, but after a few years, technologies including smart lighting will also become important. The start of accurate indoor location detection together with mobile applications will usher in a new generation of highly personalized services and information. The mobile app development industry comes with innovative features and is likely to surprise tech and mobile lovers in the future as well.

4. Innovative mobile user experience design
Smooth and effective display of data and content on your mobile user interface is imperative to a strong user experience. Leading mobile app development companies have already created new patterns that represent intuitive designs and interactive interfaces. Designers dedicated to mobile app development are also working on apps that can win mobile challenges including partial user attention and interruption. Apps should make use of technologies that offer new and original features, such as interactive content layers, cards and content manipulation, and circular design pattern. With these features, users can interact with content in more detail, resulting in ‘augmented reality’. Tier 1 consumer apps have already raised the bar in user interface design, and all mobile app development companies and organizations have to master new skills and work on new collaborations to meet the growing expectations of consumers. users.

The mobile app development industry is growing at a fast pace with technology changing every other day. In the midst of such a competitive world, developers need to have a unique and innovative vision if they really want to make a mark in the mobile app development market.

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