Digital Marketing

Advantages and Disadvantages of Search Engine Rank Checkers

Search engine ranking checkers can play a vital role in a business or individual’s efforts to have their website rank high in search engine results for their specific keywords. These online software and services help save an enormous amount of time manually entering a keyword into a search box and then trying to find your website in the results. Rank checkers will do the checking for you and provide you with results so you can quickly find out where your website ranks for various keywords.

This not only saves you a lot of time, but is very important information to have. Search Engine Rank Checker will help you identify where you rank for various keywords, help you monitor your progress and track your trends, and also help you monitor how your competitors are ranking for those same keywords. Rank checkers basically help make keyword tracking more efficient. It can help you know where to focus your efforts as you start to move up the search engine results for various keywords.

Another big advantage of searching rank checkers is that they are widely available, including many free versions. If you need more sophisticated tracking and reporting features, there are also paid versions available.

However, there are also some drawbacks or potential drawbacks to consider when looking for rank checkers. One potential drawback has to do with the fact that there are multiple variables involved that could give you different results for your keywords. There are universal and personal as well as local results provided by search engines, which can mean keyword rankings may differ for different users.

Another potential problem is that it can sometimes be difficult to get results from search engines, particularly Google. Previously, Google provided an API that returned search results and ranking data. However, a few years ago Google discontinued it and replaced it with an AJAX version that is not considered as effective. When an API isn’t available, the search engine rank checker must scrape the data somehow, which can end up using a lot of server resources.

Although there are some drawbacks to searching for ranking checkers and the results may vary between users or different results, these software services and tools still provide one very important function, which is to help you and your business automatically crawl multiple keywords without having to manually enter each one and then search and search until you find your website. It makes your keyword tracking much more effective so you can target your next steps in your search engine optimization efforts.

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