SEO – Internal optimization of a website

In search engine optimization or SEO, both internal and external optimization are important to achieve favorable ranking in search engines. Internal optimization refers to those improvements that we can apply to your website and its content, appearance, accessibility, etc. External optimization, on the other hand, refers to those techniques you can use to improve the visibility of our website in online media. To ensure that your website is frequently indexed by search engines, you need to implement both internal and external optimization techniques.

Here are some important internal optimization techniques that you should follow:

1. Create quality content, as it is a common saying that content is king. Quality content can go a long way in making your site highly popular with search engines.

2. Structure and design a web page in such a way that it is functional, easy to access and captures the attention of users.

3. Create unique titles and descriptions of relevant content on each page. Titles and descriptions are starting points for search engines to identify relevant terms.

4. Make your website as accessible as possible: Limit Flash content, frames, or JavaScript. Such content makes it difficult for Google Panda to crawl or track information from different pages or sections of the site.

5. Create a sitemap in our website coding so that Google Panda can easily detect and index your content. A sitemap helps improve the visibility of the website, which in turn helps improve its ranking.

6. Improve user experience with design improvements and try to reduce bounce rates. You may not know it, but Panda also places importance on the amount of time each visitor spends on a site. When the time spent is greater, the site is indexed more frequently.

7. Host the site on a reliable web server so that it is accessible at all times. If the site is not accessible most of the time, Google Panda will ignore it and your ranking will be severely affected. Therefore, it is important that you choose the services of a good web hosting company.

8. Use bold or italics to highlight keywords on the site. When you do, it’s easier for Panda to understand the purpose of your site. It also becomes easier for the indexing software to match the website to relevant search queries.