Microbreweries / Wineries and mobile text marketing

Are you trying to expand your brand awareness? Do you have a new product to present to your fans? Are your racing promo nights still old-fashioned? I think you will find that mobile text marketing will have an immediate and direct impact on your marketing efforts.

By contacting a local bar and scheduling a “tasting event,” you can post some flyers and a banner showing that your brand will be there at an early date. The owners of the bar will appreciate the opportunity to have the additional business that it will bring. Now, do you want to increase your sales and have the bar owners ask you to put your kegs on the tap or bottles on their shelves? Here’s how to use text marketing: At each event, advertise and post flyers inviting fans to subscribe to your VIP list. They will send a text message with a keyword like “your cellar” to a short code (a five-digit phone number like 12345). By doing so, they choose to give you permission to send future notifications. It’s also best to give them something as an incentive to join your list. Maybe it’s a percentage or dollar amount off tonight’s purchases. You will build a growing database of clients at each event. Now, you’ll be able to text this customer list every time you launch a new product or have special events or tastings elsewhere.

Think about the power of this for a minute. Consumers carry their mobile phones with them everywhere. Industry studies verify that 94% of texts are opened and read within minutes of being received. And 22% of recipients forward invitation text messages to their friends. As your list continues to grow, you will pack bars (they will love them), increase your sales, and have an increasing number of fans who feel a real and genuine relationship with your brand. You should also consider putting your “call to action” to join your list on your tags and in any other form of marketing you do. We can even create a unique QR code for customers to easily scan and join. Continuously building a responsive customer list will help you gain market share against your competition. Don’t hesitate, as others are jumping into this simple, profitable, and highly effective form of marketing.

The New York Times called mobile marketing “the most powerful advertising medium of all time.” This is the most profitable and highest ROI form of marketing you can do for your business, and it’s all easily accomplished from your desktop.