Digital Marketing

Micro niche finder: secret formula for calculating the strength of the competition

Micro Niche Finder (MNF) is excellent keyword analysis software. For each niche, you get a list of similar and related keywords. For each keyword, you get the local and global search count, Google search trends, exact phrase count, ad cost, online business intent, measure of backlinks, and SOC: strength. from the competition. This parameter is crucial to correctly estimate the effort required to be successful with this keyword.

For a profitable micro niche, you need phrases with high search volume (lots of people searching for this phrase) and weak competition (few pages related to it). The search volume needs no further explanation. It is the number of monthly searches. More searches mean more potential visitors, more visitors mean greater chances of selling items or services. However, the number of pages related to your target keyword can be used to estimate the competition, but the number itself says little about the content of the competitor’s pages. Fortunately, Micro Niche Finder provides an additional function to estimate the strength of the competition (SOC).

This SOC parameter is a simple number. If it’s below 50, it’s green in color, which means weak competition and little effort is needed to rank high for this keyword. Higher SOC values ​​mean more effort required to obtain the higher ranking. If you click on this SOC number, you will get three additional parameters: inanchor count, intitile count, and inurl count. These three parameters are directly related to Google’s search operators, in fact they are exactly the operators used in the search query. In this way you get the number of pages where your target keyword is present in the anchor text of some link, in the page title or in the URL. The question is how is the Strength of Competition parameter calculated?

Here’s the secret formula: the SOC parameter is the intersection of the pages with the three search operators. Simple as that. In other words, the parameter strength number displayed in MNF is the number of pages that have the target keyword at the same time in the page title, in the URL, and in the anchor text. The MNF searches up to 1000 results. This is the actual query example for the keyword “long domain name”:

/ search? num = 100 & hl = en & q = inanchor% 3A% 22long + domain + name% 22 + intitle% 3A% 22long + domain + name% 22 + inurl% 3A% 22long + domain + name% 22 & start = 900 & sa = N & filter = 0


This is a part of the URL of the Google search query, you must enter in the address bar of the browser after

As you can see from the query parameters, the start number is 900 and the num parameter is set to 100 to get the actual number of intersection pages up to 1000. The best way to test this formula is to enter the query in your browser and test it with your keywords.

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