Real Estate

I need an expired sample listing letter

“I need a sample expired listing letter to send. I’m new and want to make sure I send the correct letter to the owners. Thank you.” wrote a real estate agent from California recently.

It took me over two years to perfect my overdue list letter that I sent to the overdue with my resume. Writing, testing, rewriting, testing, editing … I kept looking for that perfect handwriting that would finally make my phone ring with “Please come and list our house!” But it never happened. Why? Here’s the problem …

When a listing expires, sellers receive twenty … thirty … even fifty expired listing letters within the first three days! That’s a HUGE stack of cards. No matter how strong, well written, and powerful your letter is, it will get lost in the pile of others. That’s the bad new. Does that mean you shouldn’t use the mail to contact expired listings? Of course not.

The answer is not in only A letter. An expired listing letter never will. If you really want to list expirations on a consistent basis, you have to use multiple contacts using multiple real estate marketing methods. Here’s an example …

Some home sellers prefer letters. They all open and read it carefully. With these people, a well-written set of letters can make the biggest difference. Other overdue listings respond better to your postcards. They prefer short and concise messages and they like interesting images.

Other marketers review your resume page by page. They can even call a referral or two. Some will read your website carefully. Some will read the emails you send them. Some just like to talk to you on the phone and ignore any emails. And some prefer to do old-fashioned business and meet you in person. Depends …

And then there is another group of homeowners that you need to approach using a combination of all the real estate marketing tools at your disposal. Since you don’t know what will work with whom, you have to do it all, get it right, and get it done consistently (the Expired Plus system comes with a full set of great expired marketing and listing letters).

How long should you keep the mail going? Until you (or another real estate agent) list the house. It was common for me to list houses that had expired six … eight … even twelve months earlier.

Most real estate agents quit after just a few emails. If you’re persistent, keep mailing them well-written letters, postcards, and updates with overdue lists, and anything that’s interesting will pay you handsomely.

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