Digital Marketing

Blog for fun and profit

Blogs have become very, very popular in recent times and that popularity continues to grow by the day. Many blogs are run solely as a social medium for sharing opinions, interests, information, etc. with friends and anyone else who wants to read. The vast majority of bloggers are not particularly interested in using their blogs as a means of generating income, but some people have taken advantage of what is a great profitable opportunity.

However, if you are considering the latter option, simply sitting in front of your computer and typing will not bring you the money you are looking for. So how can you turn your blog into a viable business? There are several ways to do this. Here are some tips to get you started and hopefully help you turn your hobby into a profitable career.

First of all, obviously, if you don’t have a blog yet, you need to create one. Two of the most popular platforms these days seem to be Google’s ‘WordPress’ and ‘Blogger’. A big advantage of blogging sites is that they can usually be set up and used for free. These are very easy to set up and there are plenty of instructional videos on You Tube to help you with this.

Second, you must decide how you are going to create income streams from your blog. There are several ways to do it. The most popular way is to place ads on your blog site. There are several Internet-based companies that will place ads on your site for you. Then you will receive a financial reward every time someone clicks on one of these ads. Google AdSense is one of the most used. An alternative is to sell a product or service from your website and use your blog to attract customers. A kind of combination of these two strategies would be to advertise someone else’s product on your site and then get some kind of commission from that person. Whichever method you decide to monetize your blog, you need a plan, a strategy to constantly follow to maximize your profits. Once you have your blog and your strategy in place, you are on your way to a blogging career.

The third and most important step is to drive traffic to your site. Once your blog is set up, it will only be effective as a source of income if people visit it. Internet marketing, to a large extent, is a numbers game. The more traffic you can bring to your website, the more people will read your blogs and other content. According to the law of averages, more visitors equate to more sales and / or ad clicks. So how are you going to drive that traffic to your blog site? In this, the use of keywords is important. There was a time when keywords were almost the only criteria. That is no longer the case. Search engines now respond to activity (i.e. new periodicals, backlinks, etc.). You need high-quality content on your site to drive search engine traffic to your blog.

Blogging is an enjoyable hobby for many, but there is also the potential to build a profitable business if you are prepared to put the time and effort into learning how to do it.

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