13 Social Media Trends and Opportunities for 2021
Everything you need to know about social media marketing trends today!
The world of social media has exploded with activity, and the social media trends of 2021 have changed since the attack of the COVID pandemic. Sure, it’s exciting, but it can also be overwhelming. You need to know how these changes affect your business and how to capitalize on them to improve your marketing strategy.
So we’re making a foray into the digital world to help you understand social media trends and opportunities for 2021. Let’s do it!
1. Make a connection with the live stream
Human beings need to be connected for personal and business reasons. When they can’t do that face to face, technology is more than happy to step in and close the gap. Fortunately, new trends in social media have come to the rescue during this pandemic. Live streaming, a popular medium that only got stronger in 2020, will continue to play an important role in 2021.
People have become accustomed to learning and exploring on live broadcasts as they come closer to meet their need for social contact and participation. So, one of our top tips based on social media trends for businesses in 2021 …
Go live on social media at least once a week! And be sure to include a call to action that sells your audience something valuable at the end.
2. Give something for free
One of the most valuable results of maintaining a social media presence, in addition to fostering relationships, is list building. When you post on social media, you can use your call to action to build your list. Free offers help make this process easier. Selling something valuable does not always mean an exchange of money. Your list is gold, your treasure chest of potential new customers and sales.
People will exchange their contact information to get something they value. For example, some people don’t have time to read every word of their blog posts. A good blog post summary, or access to a hidden page on your site that provides summaries of your most important blog posts, could attract some of your potential customers.
Other free offers could include the following:
Access to slides of a conference
Detailed guides and tutorials
3. Show your brand personality with videos
Good news! There is still plenty of room to build your online presence, attract an audience, and build loyalty with videos. And before you say, “Really? Isn’t the YouTube market saturated?”, Think again.
Yes it’s true. YouTube has grown exponentially and remains the leading video channel. But the doors are open for branding through personality-driven content. Your unique personality, how you communicate with your audience, sets you apart and helps you stand out. So be authentic, be yourself, and have fun! Use videos to find and grow your tribe!
And don’t stop with YouTube. Make a place for yourself in other video channels. Here’s a list to get you started!
Twitter fleets: NEW in 2021!
4. Stand out on LinkedIn and Instagram with carousels
Let’s keep moving towards the 2021 social media marketing trends with engaging, movement-focused content ideas! Why settle for static LinkedIn posts when you can liven things up with carousels? That’s right! You can create and publish entertaining slideshows! These allow you to stand out in the sea of text-based LinkedIn posts and raise awareness of your company page.
Not to be confused with LinkedIn carousel ads, post carousel posts for free. These posts attract attention and generate interest in dynamic and eye-catching visual displays that take up more space in a feed. So be sure to include a clear call to action at the end!
Also, Instagram users get a great benefit from using carousels in their feed. If a user doesn’t like the main image and scrolls past it, the second image is displayed in their feed. That gives you a second chance to win engagement.
Content Ideas to Share on LinkedIn Carousel Posts
Statistics, infographics and numbers
Frames and step-by-step instructions
Lessons and practical advice for companies
Conference slides and event content
Snippets from your blog post / list
5. Emails and electronic news are still tested and are real methods
Let your audience know when you post something new: “This blog is going viral right now!” Yes, emails and e-news are still some of the best ways to get attention for your articles and blog posts. So, keep growing that list! Then use social media to highlight the content your audience craves.
For permission-based subscriber list subscriptions, use creative calls-to-action (CTAs) that encourage your prospect to exchange their contact information for the tips, instructions, and entertainment you value.
With so many new trends on social media, it can be difficult to figure out how to maximize your impact. Knowing that these business social media trends exist and knowing how to use them to increase your strategy are two different concepts!
Let’s go over some of the ways you can use social media marketing for your business!
6. Use of links vs. Audiovisual content
Whenever possible, use videos, images, and audio to gain attention within social media platforms rather than redirect them to your posted content. Social channels want to keep people where they can influence them with advertiser campaigns.
Of course, you want them to access your content, sign up for your free gifts, and more. Here’s a simple social media trending strategy for 2021 – try using the first comment below your post to post your link!
7. Interact with your tribe through comments on social media
Respond to comments on your social media content in a timely manner. If people take the time to engage with you on social media, doesn’t it make sense to keep them engaged? That is the point, after all!
Don’t let comments on your posts go unattended. When you leave your prospects languishing, you risk losing their attention altogether. Engaging with them fosters future engagements that lead to relationships, trust, and sales.
8. Everything is a matter of time
Your social media post traffic depends on the first 10 minutes of the time you post the content. Tag people and spread the word to increase traffic flow, especially if it is a live broadcast event. If you do a live broadcast every week, do it on the same day at the same time every week. That way, your audience can program you into their activities.
Hosting a unique live stream? Get the word out several times in advance through various channels. Publish your event details in advance via emails, newsletters, and posts. If you have connections with people who support your efforts, maximize those relationships and ask them to spread the word.
9. The Power of Social Media Bookmarks and Comments
One of your responsibilities to your audience is to select useful content. Whatever your industry, your audience looks to you for guidance, expertise, and resources. You can’t create everything, so you need to find reliable sources to share content. Social bookmarking sites provide the means to do just that.
And as social media platforms play with the idea of removing likes (eg, Facebook, Instagram), people need to find other ways to indicate their approval of posts they enjoyed or found useful.
Instagram is arguably one of the most popular visual-centric social media trends for businesses and has become increasingly influential in marketing. To build brand awareness, encourage people to save your Instagram posts (instead of just “liking” them). Use a call to action in your image and text. A simple “Check this!” it could be the ticket.
How else can your business benefit from these savings?
7 benefits of social media bookmarking
Save and organize the resources you want to focus on later.
Share resources with your team or audience.
Tag (tag) content for ease of reference and search.
Create backlinks from social media bookmarks to your website.
Drive traffic to your website. (People search for and click on content that others have saved to their bookmarking sites.)
Promote the mentions you receive from others (mark articles that mention you and your content).
Take advantage of SEO. (Search engines often show bookmarks in their search results.)
10. Ask questions to encourage engagement in social media posts
Do you want to encourage discussion and participation on social media? To open the door to communication, remember the power of the question. Make it interesting. It would help if you asked a provocative question that leads people to want to share their thoughts. A vague “yes / no” question such as “Okay?” does not provoke discussion.
Sample Questions That Encourage Discussion
I’m curious. Do you have a story to share about your experiences with _____? (Fill in the blank.)
How have you benefited from ________? (Fill in the blank.)
When was the last time that _________? (Fill in the blank.)
What is your favorite memory of ________? (Fill in the blank.)
Do you think there is a possibility that _______? What leads you to that conclusion? (Fill in the blank.)
11. Ego bait
I know … it’s a pretty loaded term. But think about it. Influencers and industry leaders enjoy the spotlight. If they didn’t, they wouldn’t be influencers. Tag one or more influencers in your post and ask them to share.
12. Social media trading
Social media has become increasingly influential in consumer purchasing choices. And some platforms have capitalized on this new trend on social media by introducing shopping carts. Your customers can research and buy your products and services without having to leave the social media platform.
Again, social media platforms want users to stay on them for as long as possible. Feel free to take advantage of the tools they offer. It is beneficial for you and for the platform.
13. Humanized brands: the power of authenticity
And finally, you may have noticed this growing trend. People value transparency and authenticity in their relationships, and that ideal is spilling over into how they feel about the brands they support.
The 2021 Social Media Marketing Trends, Predictions From The Pros, Indicates Your Audience Wants To Know Who You Are And What You Stand For. And companies that align themselves with social conscience issues are viewed more favorably by their customers.
Lean on yourself and let your light shine. Tell your stories. You are who you are, and there is a tribe waiting to meet and support you and your business!